Jeff Hilton, co-founder and partner with BrandHive, Salt Lake City, UT, will present a workshop at the upcoming Practitioner Channel Forum to be held Thursday, April 23 at the Coronado Island Marriott Resort just outside of San Diego, CA.
 
The event is an annual executive gathering focused on strategies to capitalize on the rapidly expanding healthcare practitioner market for dietary supplements, nutraceuticals, medical foods and natural products. Founded by Holistic Primary Care a practitioner-focused natural medicine publication, The Practitioner Channel Forum provides incisive content and strategic insights on the opportunities and challenges in marketing natural health products to and through healthcare professionals.
 
The event provides interactive sessions designed to facilitate creative strategic ideas on topics including:
·      U.S. and International Regulatory Updates
·      Clean Label and Other Important Supply Chain Issues
·      Protecting Brand Value
·      Condition-Specific Success Stories
 
Mr. Hilton will present on The Evolution of Brands: Co-branding & Re-branding for Growth on Thursday, April 23 at 2:30pm. He will lead a discussion on today’s digital media environment and evolving consumer/patient supplement needs, plus how brand owners must consistently fine-tune their positioning, design elements, messaging, and social strategy to align with a changing audience. He will also discuss ways to nurture brands through a variety of life stages to keep them fresh, focused, and compelling.
 
Mr. Hilton has been recognized by Advertising Age as one of the nation’s Top 100 Marketers. He brings 35 years of advanced business and marketing insights to his clients, including over 25 years working with leading brands in the dietary supplement, functional food & beverage, and health & beauty categories. He is an industry expert and sought-after speaker, with recent presentations including Natural Products Expos East and West, Food Matters Live, Nutracon, NBJ Summit, Fancy Food Show, IFT and Vitafoods. He was also awarded the Personal Service Award from Nutrition Business Journal in recognition of his ongoing efforts to raise the bar for industry including editorial contributions, pro bono work, webinars, and speaking engagements.